Serious about feet. Serious about fit.

Feet come in all shapes and sizes and widths. Thankfully, so do New Balance shoes. The key to long-lasting comfort is in matching your life, and your style, to exactly the right pair. And that's where your ProCare Fit Consultant comes in.

New Balance shoes are overwhelmingly the number one brand of performance footwear recommended by health care professionals. And our ProCare Collection brings together New Balance styles that specialists recommend most.

New Balance Grand Rapids offers a set of New Balance shoes endorsed by the American Podiatry Medical Association. Shoes that offer therapeutic value through stability, cushioning and comfort. And our NBGR pros are trained to properly fit shoes per doctor and podiatrist prescriptions. Take the first step! Come in today and see what working with a professional feels like.

How New Balance fits your needs.

We train, you get fit.

Comfort, cushioning and performance all come down to fit. That’s why each NBGR sales associate receives comprehensive training upon joining the team and continues to acquire ongoing product knowledge and training by attending clinics and seminars.

A better fit means greater comfort - The New Balance Fit-Form System.

Creating the right fit means creating the right shoe. New Balance, has developed many different foot models – or “lasts” – to design our shoes around. In fact, New Balance produces more widths-per-model than any other shoe manufacturer.

Each last takes into account the user – men, women and kids – and the use. Together, they create a complete fit and size profile to design a superior shoe. It’s something we call the 360º Fit-Form System.

But our lasts are just the beginning. New Balance also designs shoes for adults and kids in a wide range of widths – ranging from 2A to 6E / narrow to extra wide – to ensure the fit that’s needed for the performance you demand.

Technology dedicated to comfort and support.

Because no single technology meets all of the needs of every individual, we have developed the New Balance Suspension System™. This collection of innovative technologies and unique materials provides everything from motion control to shock absorption. Each of our shoes has a number of integrated Suspension System components designed to suit specific needs.

How New Balance fits your medical needs.

We offer clinics, you get knowledge.

At New Balance Grand Rapids we are committed to connecting our community members to a healthy life. One unique way we do this is by offering free clinics on health, footwear, and fitness products. These informative clinics are offered to the public on a regular basis. NBGR enjoys partnering with our local medical professionals to provide valuable health information at these clinics. Should you have an interest in making a presentation at our store, or would like NBGR to participate in a company health awareness program, please contact Sara Wanless, Community Programmer, moc.rgecnalabwen@sselnaws